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MUSIC is more important than MARKETING

Dec 09, 2023

There's a lot of focus on music marketing today.

Too many gurus, not enough teachers.

Here's the thing though, marketing isn't "bad" - it's really just understanding human psychology and using it to promote something. Thanks to the abuse of marketing in our world, our minds associate it with dishonesty, but the fact is you can promote something that adds beauty to the world - like art or music.

The issue isn't music marketing in and of itself, but that fact that it has become viewed as a shortcut; so much so that it seems artists are studying marketing before studying or practicing their craft.

This "cart ahead of the horse" approach is a recipe for disappointment and dissatisfaction, and I think we're seeing that come to fruition today.

There's just one problem with this outlook though - if you haven't made something memorable, it will fade away just as quickly as it blew up on TikTok.

In a world where musicians are concerned about A.I. and streaming companies that don't value our work, we need to get more granular and focused on the craft than ever before.

If you realize this, it's actually easier to stand out than ever.

Humans will always appreciate work done by humans - work that was done from a place of honesty and passion will have the best chance to endure beyond our lifetime.

And what we want is that kind of TIMELESSNESS.

If you'd like to learn more about the specific, timeless compositional concepts that I learned from the classical world and apply in all my music, you can check out my new flagship course HERE whenever you're ready.

Last week I had the opportunity to talk with my friend Tony Anderson about the current landscape of making and releasing music. I think he was far more eloquent than I, so I'll just leave that video here for you. Take it away Tony...

Whenever you're ready, here's how I can help you:

1. Composition Concepts for Artists - an in-depth look at the process of composition with step-by-step examples SHOWING how and WHY I make decisions. You'll learn to take an initial idea and DEVELOP it into a finished project.

2. Understanding Synthesis - learn to design your own sounds starting with the basics of subtractive synthesis and progressing to more advanced sound design  with semi-modular and various forms of digital synthesis.

3. YouTube Membership - monthly livestreams featuring music making and sound design in real time. Q&As and exclusive videos only available to channel members.

4. One to One Coaching (coming soon) - work with me on YOUR own music. I'll help you take your track from idea to finished product, so you'll come out with a polished track or EP and any knowledge gained from walking through the process with me.